Address is an independent, advertising-free journal for fashion writing and criticism based in London and launched in October 2011.

The name comes from a word play around ‘to dress’, ‘ad’ meaning ‘to’ in Latin and ‘address’ as a form of expression and a manner of speaking. The aim is to discuss fashion through a variety of written and visual pieces presented from multiple perspectives as a critique on fashion, in order to comment, challenge and explore the subject.

Address wants to open up the discipline of fashion by presenting analysis, research and reflections, explaining events and expressing opinions by encouraging different voices to emerge. Address suggests that by mixing different modes of writing – scholarly, journalistic and creative, we can start to approach the discipline of critique in the context of fashion, in a manner that is not only informative and rigorous, but also entertaining, easy to approach and right for the subject. An image, a graphic piece, 6-page essay or a single word, can all be read as a critique if placed in a certain context. Therefore in Address, readers will find a variety of written and visual pieces, which examine different topics, whether it is close examinations of our relationship with clothing or wider issues affecting the culture, politics, economics and practice of fashion. Ideas have been juxtaposed to create a varied range of content.

ISSN 2044-9275